The sunblock print ad that shines bright under the sun

A recent magazine insert for Sundown Solar Protection has a little trick up its sleeves: when you expose the insert to light, the man who does not use Sundown gets sunburn and the woman, apparently using Sundown,  gets a nice tan.


Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella
Account Director: André Silveira


ICA Conference is this week

The annual conference of the International Communication Association (ICA) will be held this week (May 21 – May 25) in Chicago.  I (along with Levent Soysal) will be presenting a paper called “Social Media, Public Intimacies and the Transformation of Contemporary Surveillance.”

The panel will  include Mark Andrejevic, Shoshana Magneti,  Mihaela Popescu and Ece Algan. Looking forward to seeing anyone interested…

Societies Under Siege Conference – Presentation

About two weeks ago, an international conference entitled Societies Under Siege: Media, Government, Politics and Citizens’ Freedoms in an Age of Terrorism was organized by the Faculty of Communications at Kadir Has University (organization committee chair was Dr. Banu Baybars Hawks).

I also had a chance to present a paper and  revisit some of my previous work on journalism, framing and surveillance in contemporary societies.

Here’s the link to the presentation…


Well…Welcome to LemiBaruh\PORT.  I am slowly in the process of moving my online presence from miscellaneous web pages that I rarely update to WordPress.  Soon to come:

  1. Music
  2. Research
  3. Presentations
  4. My ramblings on digital media, digital rights, privacy and surveillance
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