A new book on Social Interaction Technologies, coming out soon

Here we are again with an announcement of a new book… This new book, perhaps the first of its kind, is  edited by Tatyana Dumova and Richard Fiorno and is entitled Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends. The book is expected to be out in July, 2009 from IGI Global.

SocialIntTech

I am happy to have contributed to this volume with two chapters:

  • Social Media Marketing: Web X.0 of Opportunities (Chapter 4).
  • Public Intimacy and the New Face (Book) of Surveillance: The Role of Social Media in Shaping Contemporary Dataveillance (Chapter 35, with Levent Soysal).

Below is a detailed description of the book.  You can also click here for the abstracts of all the chapters.

We live in a time unparalleled in human history: a time of fundamental cultural, political, social, and economic change marked by an exponential growth in human powers to electronically collect, process, store, retrieve and disseminate information and create new knowledge.

The Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends focuses on the latest explosion of Internet-based collaboration tools and platforms reaching end-users; it explores their origins, structures, purposes, and functions; and it muses over how SIT can expand human abilities and powers. This broad spectrum of applications and services includes: online social networking, blogs, wikis, podcasts, web feeds, folksonomies, social bookmaking, photo and video sharing, discussion forums, virtual worlds, and mashups intended to advance interaction, collaboration, and sharing online.

Key Features:
  • 50 authoritative contributions by the world’s leading experts in social interaction technologies and collaboration software
  • Comprehensive coverage of each specific topic, highlighting recent trends and describing the latest advances in the field
  • More than 1,750 references to existing literature and research on social interaction technologies and collaboration software
  • A compendium of over 380 key terms with detailed definitions
  • Organized by topic and indexed, making it a convenient method of reference for all IT/IS scholars and professionals
  • Cross-referencing of key terms, figures, and information pertinent to social interaction technologies and collaboration software
  • Book on Interactive Marketing

    After almost a year since we organized a workshop on Interactive Marketing, our (me and Müberra Yüksel) edited volume on advertising in interactive media is out.

    The title of the book is “Değişen İletişim Ortamında Etkileşimli Pazarlama”, which can roughly be translated as “Interactive Marketing in an Evolving Communications Landscape”. The book  investigates theoretical (i.e. interactivity and simulations), practical (viral marketing, advergaming, datamining) and ethical (i.e. privacy) dimensions of interactive marketing.

    We would like to extend our thanks to our contributors, Kadir Has University, Tubitak and Doğan-Egmont Publishing

    Here is the list of our contributions (in order of appearance):

    1. Parlak Bir Ekran ve Üzerindeki Parmak İzleri (Lemi Baruh & Müberra Yüksel)
    2. Yeni Bir İletişim Ortamı, Yeni Bir Medya (İsmail Hakkı Polat)
    3. Etkileşim Boyutuyla Yeni Medya (Nurhan Babür Tosun)
    4. Haberlere Kliklediniz: İnternet Ortamında İçerik Yönetimi ve Habercilik (Pınar Seden Meral)
    5. Etkileşimli Pazarlama Nedir? (Tanses Gülsoy)
    6. Yeni Nesil Pazarlamanın Anatomisi (Fikret Şahin)
    7. Bir Internet Tezi (Cemil Türün)
    8. Fırsatlar Ağı: Sosyal Medyada Marka İletişimi ve Viral Pazarlama (Lemi Baruh & Ayça Kırgız)
    9. Geleceğin Öncü Mecrası Mobil Pazarlama: 4. Ekran (Melis Türkmen & Elif Tözge)
    10. Reklam Oyunlarının Pazarlama İletişiminde Oynadığı Stratejik Rol (Müberra Yüksel)
    11. Moda Sektörü ve Fiziksel Perakende (Nur Baytok)
    12. Entegre İletişim Araçları Kullanımı ve Medya Planlamasında Yaratıcılık (Bilgen Başal)
    13. Web Veri Merkezleri, Gizlilik ve Pazarlama

    In addition, the book contains a short dictionary focusing on terminology used with respect to new media and interactive marketing.The dictionary was edited by Tanses Gülsoy.

    To buy the book:
    Değişen İletişim Ortamında Etkileşimli Pazarlama kitabını pegem.net'den satın al!

    ICA Presentation on Social Media and the “New Surveillance”

    As the ICA Conference in Chicago came to a close earlier this week, I guess it is time to share my and my coauthor Levent Soysal’s presentation during the conference… with special thanks to Monroe Price (panel chair), Mihaela Popescu, Ece Algan, Mark Andrejevic and Shoshana Magneti.

    Here is the link to the presentation

    The sunblock print ad that shines bright under the sun

    A recent magazine insert for Sundown Solar Protection has a little trick up its sleeves: when you expose the insert to light, the man who does not use Sundown gets sunburn and the woman, apparently using Sundown,  gets a nice tan.

    encarte-sundown_ingles-412x283


    Advertising Agency: DDB, Brazil
    Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
    Copywriter: Geraldo Gonçalves
    Art Director: Markus Correa
    Photographers: Rodrigo Ribeiro, Sérgio Prado
    Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella
    Account Director: André Silveira

    Source: http://www.ibelieveinadv.com/2009/05/sundown-solar-protection-sob-o-sol/

    ICA Conference is this week

    The annual conference of the International Communication Association (ICA) will be held this week (May 21 – May 25) in Chicago.  I (along with Levent Soysal) will be presenting a paper called “Social Media, Public Intimacies and the Transformation of Contemporary Surveillance.”

    The panel will  include Mark Andrejevic, Shoshana Magneti,  Mihaela Popescu and Ece Algan. Looking forward to seeing anyone interested…

    Societies Under Siege Conference – Presentation

    About two weeks ago, an international conference entitled Societies Under Siege: Media, Government, Politics and Citizens’ Freedoms in an Age of Terrorism was organized by the Faculty of Communications at Kadir Has University (organization committee chair was Dr. Banu Baybars Hawks).

    I also had a chance to present a paper and  revisit some of my previous work on journalism, framing and surveillance in contemporary societies.

    Here’s the link to the presentation…

    Greetings

    Well…Welcome to LemiBaruh\PORT.  I am slowly in the process of moving my online presence from miscellaneous web pages that I rarely update to WordPress.  Soon to come:

    1. Music
    2. Research
    3. Presentations
    4. My ramblings on digital media, digital rights, privacy and surveillance