A recent magazine insert for Sundown Solar Protection has a little trick up its sleeves: when you expose the insert to light, the man who does not use Sundown gets sunburn and the woman, apparently using Sundown, gets a nice tan.
Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella
Account Director: André Silveira