MAVA 102

Course: MAVA 102 – Introduction to Media and Communications (Spring 2017)
Instructor: Lemi Baruh, Department of Media and Visual Arts
Office: Social Sciences SOS 209
Phone: (212) 338 1133
Email: lbaruh[a]
Office Hours: Monday & Wednesday 14:00-15:00 or by appointment

Class Hours and Location:
Section 1: Monday and Wednesday 10:00-11:15, ENG B42
Section 2: Monday and Wednesday 11:30-12:45, ENG B42

***Students enrolled in the class should use the syllabus provided in the course Blackboard page to be up to date about requirements and schedule changes.


This course provides an introductory overview of contemporary media industries and communications, an examination of various factors—historical, economic, political, and cultural—that have shaped media industries, and potential effects of media. The course will examine such culture industries as the internet, radio, television, movies, newspapers and journalism, advertising, and public relations, as well as larger issues such as globalization, media regulation and ethics.

Throughout the semester, students will:

  1. Learn about main concepts and vocabulary related to media industries, mass communication, audiences and media production.
  2. Learn how contemporary mass media operate-as industries, makers of meaning, and shapers of society.
  3. Develop a basic understanding of theories and research related to media effects and the relationship between media, culture and society.
  4. Develop skills in critical thinking by exploring key questions and problems related to contemporary communications environment.

The required reading for the course is available from the Pandora Bookstore:

  • Stanley J. Baran. Introduction to Mass Communication: Media Literacy and Culture. McGraw Hill


Lectures and Readings: The lecture notes and readings are designed to complement each other. They are not substitutes for each other. Namely, lectures will not only focus and clarify material in the readings but will also provide additional information. Likewise some issues covered in assigned readings may not be covered in class discussions. Students are responsible for both the content covered in readings and the content covered in class. Lecture notes will be available on Blackboard before they are covered in class.

Attendance and Participation: Attendance is required for the MAVA 102 course. In addition to being present in class, students are expected to contribute to the lectures by participating in discussions. Failure to show up for more than %30 of the classes (8 classes), including with medical report, automatically fails the student.

Exams: There will be three exams in this course: two midterms and a cumulative final exam.  Exams may contain fill in the blanks, multiple choice, true/false, short answer open-ended questions. More information about the structure of each exam will be announced before the exam date. Eligibility for make-up exams will be determined upon review of medical excuses presented by the student. Students are expected to follow up with the instructor regarding the eligibility of the excuse and date of the make-up exam.

Grading: Your final grade will be based on the following graded elements:

  • 10% – Attendance & Participation
  • 25% – Midterm Exam 1
  • 25% – Midterm Exam 2
  • 40% – Final Exam

Grading Scale: The following grading scale will be used for the course.
90+                A
87+                A-
83+                B+
80+                B
77+                B-
73+                C+
70+                C
67+                C-
64+                D+
60+                D
0-59              F

  1. Please note that if necessary, the instructor reserves the right to curve students’ grades. In case this is the first time you are hearing about “curving” grades. Please click on this link to see how grades can be curved.
  2. A+ is a grade reserved only for students with exceptional performance and will be given at instructor’s discretion.


Students are expected to be on time for class. Attendance will be taken within the first 10 minutes of the class and students who arrive later than 10 minutes after the scheduled time of class will be counted as absent. As a courtesy to your peers, once inside the class, please turn off your phone or put it in vibrate mode. Please refrain from chatting with your peers and please do not leave the room until the end of the class.


Cheating, plagiarism or collusion in assignments, exams or papers are serious offences that will result in a failing grade and more severe disciplinary action. There are no exceptions to this rule. You may also face additional, more severe disciplinary action. According to the Student Code of Conduct at Koç University, academic dishonesty includes and is not limited to cheating, plagiarism, multiple submissions, and collusion, the definitions of which are stated below:

  • Cheating includes, but is not limited to, copying from a classmate or providing answers or information, either written or oral to others, in an examination or in the preparation of material subject to academic evaluation.
  • Plagiarism is borrowing or using someone else’s writing or ideas without giving written acknowledgement to the author. This includes copying from a fellow student’s paper or from a text or internet site without properly citing the source. For more information, please read the “Statement on Academic Honesty” appended at the end of this syllabus
  • Multiple submission includes resubmission of the same work previously used in another course or project, without the permission of the instructor for both courses.
  • Collusion is getting unauthorized help from another person such as having someone else write one’s assignment, or having someone else take an exam with false identification. Impersonating a student in an examination is also considered a grave act of dishonesty.
  • Fabrication includes, but is not limited to, falsification or invention of any information or citation in an academic exercise.
  • Facilitating academic dishonesty includes, but is not limited to, knowingly helping another student commit an act of academic misconduct (e.g., cheating, fabrication, plagiarism, multiple submissions).


Schedule is subject to change depending on instructor and students’ needs
Students are expected to follow the Blackboard updates regarding changes in schedule


February 06, 2017: Introduction to the course, overview of syllabus
February 08, 2017: Introduction to Mass Media and Media Literacy
Reading: Chapter 1 

February 13, 2017: Introduction to Mass Media and Media Literacy
February 15, 2017: The Business and Economics of Media
Reading: Chapter 2 

February 20, 2017: The Business and Economics of Media
February 22, 2017: Media Effects
Reading: Chapter 13 

February 27 – March 01, 2017: February 24, 2017: Media Effects

March 06 – March 08, 2017: Print Media
Readings: Chapter 4 and Chapter 5

March 13, 2017: Print Media
March 15, 2017: Radio and Recording Industry
Readings: Chapter 7

Midterm Exam 1: Date, Time, Location to be determined by Registrar’s Office

March 20 – March 22, 2017: Radio and Recording Industry

March 27 – March 29, 2017: Film and Cinema
Readings: Chapter 6

April 3, 2017: Film and Cinema
April 5, 2017: Television
Reading: Chapter 8 

April 17, 2017: Television Industry
April 19, 2017: Internet and New Media
Reading: Chapter 10

April 24 – April 26, 2017: Internet and New Media

Midterm Exam 2: Date, Time, Location to be determined by Registrar’s Office 

May 3, 2017: Advertising and Public Relations
Reading: Chapter 11 and Chapter 12

May 08 – May 10, 2017: Advertising and Public Relations


MAR/30/2011 18:30 21:30 SCI 103