Tag: Advertising

  • Book on Interactive Marketing

    Book on Interactive Marketing

    After almost a year since we organized a workshop on Interactive Marketing, our (me and Müberra Yüksel) edited volume on advertising in interactive media is out. The title of the book is “Değişen İletişim Ortamında Etkileşimli Pazarlama”, which can roughly be translated as “Interactive Marketing in an Evolving Communications Landscape”. The book  investigates theoretical (i.e.…

  • The sunblock print ad that shines bright under the sun

    A recent magazine insert for Sundown Solar Protection has a little trick up its sleeves: when you expose the insert to light, the man who does not use Sundown gets sunburn and the woman, apparently using Sundown,  gets a nice tan. Advertising Agency: DDB, Brazil Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio,…