Do online privacy concerns predict privacy behavior?

In a new article, we (Lemi Baruh, Ekin Seçinti, Zeynep Cemalcılar) meta-analytically chime in on the frequently debated concept of “privacy paradox”.  We  investigate whether users’ reported privacy concerns and literacy influence the extent to which they utilize online services (including but not limited to SNSs), disclose personal information and adopt measures to protect their privacy. Privacy concerns did not predict SNS use; however, it was associated with lower disclosure of information, lower use of other types of online services (e.g., e-commerce), and higher tendency to engage in privacy protective measures.

Click here for access to the article.

Click here for access to additional information about the meta-analysis.

Sharing sensitive information on Twitter and its “rubbernecking effect”

In a new article titled “Rubbernecking Effect of Intimate Information on Twitter: When Getting Attention Works Against Interpersonal Attraction” published in Cyberpsychology, Behavior, and Social Networking, we (Lemi Baruh and Zeynep Cemalcılar) discuss the effects of sharing sensitive (intimate) information in social media platform Twitter.

The article focuses on how viewers of a Twitter account react to sensitive information they see on a Twitter profile: While viewers of a Twitter account may initially stick around longer to look at a profile containing more sensitive information, they find profiles sharing sensitive information less attractive. We link this reaction to satisfaction of a voyeuristic curiosity. Just like the rubbernecking behaviour of “a driver passing by a car accident, the satisfaction of voyeuristic curiosity through profile browsing on Twitter is temporarily enjoyed at the moment when the opportunity is available”.

Below is the abstract:

Social networking sites offer individuals an opportunity to document and share information about themselves, as well as engaging in social browsing to learn about others. As a micro-blogging site within which users often share information publicly, Twitter may be a particularly suitable venue that can help satisfy both of these motivations. This study investigates how viewers react to disclosure of intimate information on Twitter. Specifically, the impact of disclosure intimacy is studied on attention that viewers pay to a Twitter page, reduction in their uncertainty about the attributes of the page owner, and their interpersonal attraction to the owner of the page. A total of 618 adult online panel members viewed one of six Twitter pages that contained either low-intimacy or high-intimacy tweets. Analyses indicated that viewers exposed to the Twitter pages containing high-intimate information paid more attention to the pages, were more confident about the attributions they could make about the page owner, yet were less willing to pursue further socialization with the page owner. Furthermore, attributional confidence mediated and perceived similarity moderated the relationship between disclosure intimacy and interpersonal attraction. This interaction between disclosure intimacy and perceived similarity was such that viewers who considered the page owner to be similar (dissimilar) to themselves were more (less) socially attracted to page owners who disclosed intimate information. These findings suggest that while intimate information shared on a Twitter page draws attention, this does not necessarily result in further socialization with the page owner—an effect we named as the “rubbernecking effect” of intimate information.

Guidelines for the Use of New Media in Crisis Situations


The COntribution of Social Media In Crisis Management (COSMIC ), funded by the European Commission under the Seventh Framework Programme (FP7, Grant agreement no: 312737) has now been completed.

The conclusion to our project comes with a set of guidelines for use of new media in emergencies.   The guidelines adopt “AID” principles to use of media technologies:

  • Acknowledging the fact that civil society can be trusted;
  • Increasing the ability of civil society to take responsibility for further guarding its own well-being;
  • Developing the capacities of public authorities for adapting to social media use by civil society.

Using these principles the guidelines provide a set of tools as well as “Tips and Tricks” for utilisation of new media by members of the public authorities, volunteer organisations, and citizens.

  • A copy of the most recent version of the guidelines are here
  • A short summary of Tips and Tricks for public authorities are here
  • A short summary of Tips and Tricks for citizens are hereCosmic Logo

Call for Feedbacks on “Guidelines for the use of new media by the public in crisis situations”

COSMIC project, funded by the European Commission under the Seventh Framework Programme (FP7), is waiting for your feedback on its recent “Guidelines for the use of new media by the public in crisis situations”.

The draft report provides guidelines that citizens may help in the optimal use of social media during crisis situations. Tips and tricks are formulated for the different roles that citizens can take during crises. Aim of the guidelines is to improve social media usage during crisis situations in order to make citizens more self-reliant and consequently increase their safety and security. Guidelines specially aimed at governmental authorities and private organizations are in preparation.

The guidelines can be viewed here.

We would like to invite practitioners in the field of crisis and emergency management, social media experts, (social) scientists and social media users to provide feedback on the first version of the guidelines. Feel free to provide your feedback on COSMIC LinkedIn page or below as a comment.

We appreciate your help!

“Involving Citizens In Emergency Preparedness And Response” Workshop In Istanbul

Cosmic Logo

The tentative schedule for the COSMIC “Involving Citizens in Emergency Preparedness and Response Workshop”, to be held in Istanbul is now ready. 

Involving Citizens in Emergency Preparedness and Response
International Workshop
Location: Koç University Research Center for Anatolian Civilizations, Istanbul
Date: September 4, 2014; Thursday

For further information about the workshop, please click here or here

If you are interested in attending the conference, please register from this link. Registration is free.

COSMIC Report on Citizens’ Involvement in Crises

COSMIC (Contribution of Social Media in Crisis Management) project partners MixLab at Koç University and Hellenic Rescue Team has drafted a report on Citizens’ Involvement in Emergency Communications. The report seeks to examine the various roles that citizens may have in communications during emergencies. Also, the report maps the relationship between the use of different types of media and communication technologies—including mass media, as well as new media technologies—and citizens’ involvement in emergency communications as,

  1. potential or actual volunteers (first responders) who may aid emergency response and rescue;
  2. as social activists who may utilise online networks to organise, coordinate, collaborate or mobilise during political crises; and
  3. as citizens who report on emergencies and political crises.

With respect to the role that citizens may play as first responders, the report focuses on how various communication media are utilised by response organisations and government agencies to identify, recruit, network with and train citizens.  In order to accomplish this goal, the partners engaged in an in-depth analysis of citizen awareness programs and volunteer recruitment and training processes in four different countries:  Turkey, Italy, United Kingdom, and Greece.

The report also discusses social activism as a form of citizen involvement in crises (predominantly political crises). Particularly, the section on social activism discusses  how social activist formations use media to recruit members and/or form networks, communicate ideas, and coordinate action.

Finally, regarding the role that citizens can play as reporters/journalists during emergencies and crises, discuss  issues related to news selection processes, types of coverage (commentary vs. news), types of sources used by citizen journalists and citizen journalists’ perceptions regarding issues like reliability of information. In order to do so, the report summarises findings from  a content analysis of the articles published by citizens who reported about four emergencies/crises and online interviews conducted with a sample of citizens whose reports were content analysed.

Click Here for a copy of the report.

A new book on Social Interaction Technologies, coming out soon

Here we are again with an announcement of a new book… This new book, perhaps the first of its kind, is  edited by Tatyana Dumova and Richard Fiorno and is entitled Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends. The book is expected to be out in July, 2009 from IGI Global.

SocialIntTech

I am happy to have contributed to this volume with two chapters:

  • Social Media Marketing: Web X.0 of Opportunities (Chapter 4).
  • Public Intimacy and the New Face (Book) of Surveillance: The Role of Social Media in Shaping Contemporary Dataveillance (Chapter 35, with Levent Soysal).

Below is a detailed description of the book.  You can also click here for the abstracts of all the chapters.

We live in a time unparalleled in human history: a time of fundamental cultural, political, social, and economic change marked by an exponential growth in human powers to electronically collect, process, store, retrieve and disseminate information and create new knowledge.

The Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends focuses on the latest explosion of Internet-based collaboration tools and platforms reaching end-users; it explores their origins, structures, purposes, and functions; and it muses over how SIT can expand human abilities and powers. This broad spectrum of applications and services includes: online social networking, blogs, wikis, podcasts, web feeds, folksonomies, social bookmaking, photo and video sharing, discussion forums, virtual worlds, and mashups intended to advance interaction, collaboration, and sharing online.

Key Features:
  • 50 authoritative contributions by the world’s leading experts in social interaction technologies and collaboration software
  • Comprehensive coverage of each specific topic, highlighting recent trends and describing the latest advances in the field
  • More than 1,750 references to existing literature and research on social interaction technologies and collaboration software
  • A compendium of over 380 key terms with detailed definitions
  • Organized by topic and indexed, making it a convenient method of reference for all IT/IS scholars and professionals
  • Cross-referencing of key terms, figures, and information pertinent to social interaction technologies and collaboration software
  • Book on Interactive Marketing

    After almost a year since we organized a workshop on Interactive Marketing, our (me and Müberra Yüksel) edited volume on advertising in interactive media is out.

    The title of the book is “Değişen İletişim Ortamında Etkileşimli Pazarlama”, which can roughly be translated as “Interactive Marketing in an Evolving Communications Landscape”. The book  investigates theoretical (i.e. interactivity and simulations), practical (viral marketing, advergaming, datamining) and ethical (i.e. privacy) dimensions of interactive marketing.

    We would like to extend our thanks to our contributors, Kadir Has University, Tubitak and Doğan-Egmont Publishing

    Here is the list of our contributions (in order of appearance):

    1. Parlak Bir Ekran ve Üzerindeki Parmak İzleri (Lemi Baruh & Müberra Yüksel)
    2. Yeni Bir İletişim Ortamı, Yeni Bir Medya (İsmail Hakkı Polat)
    3. Etkileşim Boyutuyla Yeni Medya (Nurhan Babür Tosun)
    4. Haberlere Kliklediniz: İnternet Ortamında İçerik Yönetimi ve Habercilik (Pınar Seden Meral)
    5. Etkileşimli Pazarlama Nedir? (Tanses Gülsoy)
    6. Yeni Nesil Pazarlamanın Anatomisi (Fikret Şahin)
    7. Bir Internet Tezi (Cemil Türün)
    8. Fırsatlar Ağı: Sosyal Medyada Marka İletişimi ve Viral Pazarlama (Lemi Baruh & Ayça Kırgız)
    9. Geleceğin Öncü Mecrası Mobil Pazarlama: 4. Ekran (Melis Türkmen & Elif Tözge)
    10. Reklam Oyunlarının Pazarlama İletişiminde Oynadığı Stratejik Rol (Müberra Yüksel)
    11. Moda Sektörü ve Fiziksel Perakende (Nur Baytok)
    12. Entegre İletişim Araçları Kullanımı ve Medya Planlamasında Yaratıcılık (Bilgen Başal)
    13. Web Veri Merkezleri, Gizlilik ve Pazarlama

    In addition, the book contains a short dictionary focusing on terminology used with respect to new media and interactive marketing.The dictionary was edited by Tanses Gülsoy.

    To buy the book:
    Değişen İletişim Ortamında Etkileşimli Pazarlama kitabını pegem.net'den satın al!