Book on Interactive Marketing

After almost a year since we organized a workshop on Interactive Marketing, our (me and Müberra Yüksel) edited volume on advertising in interactive media is out. The title of the book is "Değişen İletişim Ortamında Etkileşimli Pazarlama", which can roughly be translated as "Interactive Marketing in an Evolving Communications Landscape". The book  investigates theoretical (i.e. …